An innovation launch studio for B2B companies done being quiet.
Quiet is expensive.
Your launch film isn’t made yet. Get the launch wrong and it costs ten times what getting it right would have. We lock your story in three weeks, then make the film that shows what you make and why it matters, in seconds.
The date is set. The story isn’t.
A launch, a conference, a new round, a keynote. Get the story wrong and it costs customers, deals and the next round.
- 01Every team tells a different story. The CEO, sales, product and the website all say something else.
- 02The last launch went nowhere. It went out through press, ads, a booth and influencers, and nobody cared.
- 03You blend in. Every competitor is saying the same thing.
- 04The list doesn’t shrink, and the date won’t move. Sales wants more than marketing can make.
Sound familiar?
Here’s what happened when they brought us a date.
Two weeks. Not a typo.
Adaptive, from the first call to a finished launch film. Then a film for each of their weekly launches.
Signups, Adaptive
2,700
Plus 5k+ new followers
Pipeline, Fountain
$10M
Films from one story, Fountain
6
Day-one views, Mem
100k
- Introducing Adaptive3:27
- The last click. Tomorrow.0:21
- The computer that adapts to you0:57
- Introducing Adaptive Pay0:39
- Introducing Triggered Agents1:01
“We went from call to finished product in two weeks for our launch video, which ended up doing nearly 2M views on Twitter.”
Dennis Xu CEO, Adaptive
Read the case →- Cue Manifesto1:13
- Cue Launch Event8:41
- Cue Teaser0:22
- Cue Hype Film1:06
- The Future of Frontline Work2:19
- CEO Address1:19
Six films, one story, for Fountain’s Cue launch.
“Razor-sharp clarity and genuine empathy.”
Sean Behr CEO, Fountain
Read the case →
Made for YC companies
AthenaHQ 0:45We love YC companies.
A 60 to 90 second launch film, shot in SF and delivered in 7 to 10 days. $9,999 for active YC companies. Refer another one and take $1,000 off.
3 golden tickets a month, half off. How it works
Films we’ve made for YC companies
Your campaign, run by everyone. We build the internal software every team uses to keep making it after launch day, on brand.
Find where it stalls
Which teams need more of the campaign, and what they keep asking marketing for.
Write the rules once
The line, voice, look, motion and approved claims, written so the tools can check against them.
Build their tools
Software built around your brand and tested with the people who’ll use it.
This is Studio, our own tools. We’ll build you one around your brand.
The hardest part is one sentence long.
One line your buyers can repeat, locked in three weeks. Everything else is built from it.
01 Bring the date
A 30-minute call about the launch, the conference or the raise, and when it lands.
02 We lock the story in three weeks
One clear line in your buyers’ words, signed off by one person. The launch film and every cut are built from it.
03 You go live telling one story
The CEO on stage, the rep on a call and the homepage all say the same thing.
“He moves with an urgency few studios do, but startup pace demands.”
Dennis Xu CEO, Adaptive
Three ways in.
One launch film, made in the edit. No crew, and no shoot on your side.One-off$9,499
Script, one shoot on location in SF, LA or Seattle, motion and sound design, a teaser and ten vertical edits.Filmed, one-off$29,499
The story, the strategy and the rollout for the whole launch. Founder posts, the press release, microsites, launch events and internal tooling for your team.Per launchQuoted
What does it cost?
A Launch film is $9,499 and a Launch Package, with a shoot, is $29,499. A Launch Campaign is quoted per launch, and you see the number before we start.
How long does it take?
Twelve weeks before your date is ideal, and the story is locked in the first three. When it’s tight, Adaptive went from first call to launch film in two weeks.
Why not hire in-house?
It costs more and takes longer. A creative director, producer, brand designer, motion and sound designers cost $450k to $550k a year and about six months to hire. We start the week you call.
What happens first?
In week one we read your decks, call recordings and last launch. You brief us once.
What if we don’t like it?
One person on your side signs off the story before anything is made, so nothing goes out you didn’t approve. That’s why there are no refunds.
Do you work with companies like mine?
Yes, if you sell software with several products and launch two to four times a year. Fountain, Adaptive, Humanly, Mem and AthenaHQ are clients.
Bring a date.
Tell us the moment and when it lands. In 30 minutes we’ll tell you whether the story is ready, and what it takes if it isn’t. Your date is coming either way.